Edit ModuleShow Tags

This Tattoo Promo Proved Too Successful for a Sarasota Pizzeria

After scads of media coverage, Solorzano's had to revise the rules for its pizza-for-life offer.

Customers can get a free slice every day for life if they get themselves tattooed with the Solorzano's logo depicting owner Phil Solorzano (far left) wearing a cap and sunglasses.

Solorzano's / Facebook

If you want free pizza for life from Solorzano’s Late Night Pizzeria, you’ve gotta be ready to go under the needle.

In a cross-promotion with Liberty Tattoo Club, Solorzano’s has promised a free slice of pizza at both of its Florida locations—Sarasota and Siesta Key—in perpetuity to customers who get tattoos bearing the pizza company’s logo. And Solorzano even pays for the tattoo.

There’s just been one problem with the promo: It has been too successful. After Solorzano’s announced it earlier this month, regional media outlets, including WFLA, WFTS and the Suncoast News Network, covered the offer, and before long, lines had begun to form outside the Liberty Tattoo Club. The tattoo parlor decided to require appointments for Solorzano’s customers, but apparently that didn’t slow things down enough.

As of April 11, the company had scaled back the offer, agreeing to only pay for five tattoos per day and making the process much more complicated. In a long-form Facebook post, the company laid out new rules for the promo:

1. Customers must make an appointment at the tattoo shop.

2. During the appointment, they’re required to message Solorzano's via Facebook with photos of the stencil process, the tattoo process and the final tattoo.

3. Using the three photos, customers have to create a post on Instagram or Facebook and tag Solorzano’s.

4. They have to leave a 5-star review on Google or TripAdvisor with the three photos and the caption, “Pizza so good I got it tattooed, #RealJerseyPizza.”

Customers who follow the four-step process will receive one free slice per day at any Solorzano’s location. The company says membership in the “Free Slice for Life” club also provides “exclusive access to some events and deals not available to the general public in the future.”


Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Sofo Foods Hosts Signature Showcase in Toledo April 29

U.S. Pizza Team will host qualifying trials to be broadcast live on ESPN3.

Will FedEx Be the Next Big Player in Pizza Delivery?

Delivery leader partners with Pizza Hut and other companies to test the SameDay Bot in select markets.

Four-Pound Pizza Guarantees Baby Delivery

Skipolini's Prego Pizza famous for 38 years of helping induce labor

Who Let the Dogs Out? Mutts Run Amok in Flancer's Waggle 5K Run

The event raised more than $25,000 for four charities.

Why Customers Might Be Suspicious of Your Loyalty Program

A Harris Poll survey suggests a majority of consumers don't want you to collect their personal information.

Rosa's Pizzeria Introduces Local School Kids to Brand Through Box Design Contest

Students in Prescott Unified School District will submit designs for a new pizza box.

Cats on a Hot Shop Roof

The Twelve Cats continues the work of a bona fide cat lady.

Beer in a Wine Glass?

5 tips for serving and pairing beer from the Pizza World Forum in Parma, Italy.

New Hot Rocks Oven Helps Solve Pizzeria Labor Shortage and Increases Revenue

The Picard Ovens technology has drawn attention from chains like Mellow Mushroom and Home Run Inn.

Breaking News: U.S. Pizza Team's Scott Volpe Wins Gold Medal at World Pizza Championship

Volpe, the owner of Fiamme Pizza in Tucson, is the new Freestyle Acrobatics world champion.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags