Is Ethiopia Ready for Pizza Hut?

The opening of the country's first major international food franchise breaks new ground and raises concerns at the same time.




Pizza Hut has become the first major international food franchise to operate in Ethiopia with the opening of two outposts this month--one in Addis Ababa and the other in Bole Medhanialem.

According to the Addis Standard, Pizza Hut’s parent company, Yum! Brands, is investing heavily in Africa and working with franchises to expand its presence across the continent that has more than one billion people, 53 countries and consumer spending predicted to reach $2.5 trillion by 2020.

A video on BBC News, which covered the opening of the Pizza Hut in Addis Ababa, noted several concerns that may arise with the arrival of Pizza Hut in a country such as Ethiopia. Some said that the price point would be too high for most of the residents, a chef noted that the arrival of American chains could affect the rich food tradition of the region. However, some pointed out that the arrival of the chain would signal to other investors that Ethiopia is a viable market and they should come there, thus helping the Ethiopian employment rate and economy.

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

New Study Says Weight Can Affect Reaction to Pizza

Pizza appears to be more tempting to those who are overweight, according to a recent study conducted in England.

How to Use Watermelon on Summer Menus

Watermelon is one of summer's hottest fruits. Explore new ways to integrate it into your restaurant's menu.

How to Stop Pizza Dough from Shrinking

Expert tips to help keep your pizza dough from snapping back when you stretch it out.

National Wine Day is May 25

Don't miss the chance to promote your wine offerings on National Wine Day, Friday, May 25.

The Royal Wedding Reception Served Pizza

What's a wedding without pizza? Boxes from Pizza Express were seen being toted into Meghan and Harry's Royal Reception.

Yelp Explains How to Handle Negative Reviews

Yelp talks with PMQ at Chicago's National Restaurant Association show about how businesses can have more control over negative reviews.

Touring New England Pizzerias

A former Bostonian visits some new and familiar pizza places.

May 18 is National Pizza Party Day

5 ways pizzerias around the country are celebrating the big day.

Results from Pizza Champion Cup in Stockholm

From molecular cuisine to Nutella and cheese, Sweden's most innovative pizzas swept the competition.

Romanian Pizza and Pasta Championship

Master pizza chef Anatoli Kolev judges pizza in Romania on behalf of the Bulgarian Association Pizzaioli.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags