This Week in Pizza | April 26, 2017




PMQ, Inc. The pizza industry's #1 business media source.
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After dominating for four years, Pizza Hut fell to No. 3 in The Harris Poll’s Equitrend Study of brand health, and Papa John’s has taken its place as the 2017 Pizza Brand of the Year. Blaze Pizza was No. 2, and Marco’s Pizza came in at No. 4. Papa John’s performance was a comeback; after winning the No. 1 spot in 2012, the chain “experienced a significant decline the following year in quality perceptions,” a Harris Poll exec told PMQ. “It’s hard to pinpoint exactly what drove the increase, but we can say Papa John’s performed better than Pizza Hut in emotional connection and fit.”

Do consumers choose their favorite brands based on politics? Read more at PMQ.com.

 
 

How to Create a Better Facebook Live Video

A lot of pizzerias use Facebook Live these days, but they’re doing it badly, says Bruce Irving of Smart Pizza Marketing. Unless you’re the next Bill Murray, it’s not a medium for improvisation. Know what you’re going to do and talk about before you hit that start button. It’s OK to use notes or even cue cards when the camera’s rolling. And don’t forget the call to action!

Learn how to boost your Facebook Live audience and increase replays at PMQ.com.

 
 

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New! Authentic Wood Fired Crust from Alive & Kickin' (Sponsored)

Alive & Kickin’ is proud to announce the arrival of Authentic Wood Fired Crust. This innovative new product means restaurants, manufacturers and commercial kitchens can now offer a premium authentic wood-fired pizza crust to their customers without needing the wood-fired oven itself!

Click here to learn more about this pizza-crust innovation.

 
 

Behold, the World’s First 101-Cheese Pizza!

Characters in the Teenage Mutant Ninja Turtles movie said it was “a culinary impossibility.” But not only is there now a 99-cheese pizza (made in Australia in 2014), Scottie’s Pizza Parlor in Portland, Oregon, recently baked the world’s first 100-cheese pizza (the Cento Formaggio) and then beat that with a 101-cheese pie (the Centouno Formaggio). Their goal: To set a new Guinness World Record and garner free publicity.

Read more about this record-shattering PR gimmick at PMQ.com.

 

The Quest for Pizza Gold

2017 World Pizza Championship

May 8-10, 2017

The U.S. Pizza Team returns to Parma to compete in the “Olympics of pizza”! Join us on PMQ’s social media for exclusive photos and videos from the global event, featuring 17 top pizzaioli from around the U.S. USPT members say, “Thank you!” to our sponsors for making this year’s trip possible!

 
Interested in advertising? Click here.
 

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