Papa John’s has promised “better ingredients, better pizza” for years, but what they mean by “better ingredients” has been open to debate. Now the megachain is getting more specific—Papa John’s announced it’s testing organic ingredients at 35 stores in Lexington, Kentucky. As one executive said, organic sourcing “is more than a trend, it’s something that will continue to grow.” A 2016 survey showed 65% of consumers are willing to pay 10% more for restaurant food with organic, locally grown ingredients. As a megachain like Papa John’s works to become a “clean machine,” small independent pizzerias will have no choice but to follow.
Find out more about Papa John’s plans—and how they might affect the entire industry—at PMQ.com.