Technomic: Pizza Consumption Jumps to Highest Level in Four Years

Americans now eat pizza four times a month, report states




The research firm Technomic has given the pizza industry its regular check-up, and the prognosis is good. Pizza consumption remains better than healthy - it's going up. According to Technomic's latest report, Americans on average are eating pizza four times a month, up from 3.4 times a month in 2014, and pizza consumption has reached its highest level in the past four years.

But consumers don’t want just any old pepperoni pie, Technomic’s Deanna Jordan, manager of consumer insights, told Food Business News. “Today’s consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what’s expected on a pizza menu,” Jordan said. “New chef-designed specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect.”

In fact, the report says that almost 40% of consumers say unique toppings are “highly important” for a good pizza experience. That number is up from 32% in 2014. Meanwhile, 32% of consumers want information about their favorite pizza’s nutritional content, an increase from 25% two years ago. They'll get more of that data, at least from the chains, once a new law requiring nutritional labeling goes into effect near the end of 2016.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

7 Crazy Ways to Deliver Pizza

When traditional delivery isn't enough, here are a few wacky ways pizza is being delivered around the world.

Glass Nickel Pizza Plans Rebuild after Explosion

A natural gas explosion leveled his pizzeria. Now the owner of Glass Nickel Pizza in Sun Prairie makes plans for the long recovery.

Buddy's Pizza Selling Original Location

Inventor of Detroit-style pizza is selling original location to raise capital for national expansion.

Where to Visit a Pizza Farm

Pizza farms are growing across the Midwest as farmers and consumers continue to embrace the farm-to-table movement.

Decline of Hotel Room Service Offers Opportunity for Pizzerias

As hotels close their room-service restaurants, pizzerias can market directly to hotel guests and tourists.

Regional Pizza Styles Continue to Grow in Popularity

As consumers continue to experiment with flavors, pizzerias offer styles of pizza beyond the local favorite.

John Schnatter Resigns from Papa John's Board of Directors

Papa John's company founder submits resignation to board after apologizing for racial slur made during a May conference call.

North American Pizza & Culinary Academy Opens in Chicagoland

Cooking school is the second in the United States offering accreditation as part of the esteemed Scuola Italiana Pizzaioli in Venice, Italy.

Online Freestyle Pizza Tossing Battles Return July 16 to 22

How to participate in the pizza tossing competition that's open to everyone.

Why Straws are Disappearing at Restaurants

Pizzerias across the nation join the movement to eliminate plastic straw waste.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags