Edit ModuleShow Tags

Follow these 5 tips to increase your pizzeria's bar sales.

Turn your pizzeria’s bar area into a guest-friendly hangout and a major profit zone.



Kara Hoffman

In many restaurants, the bar area is often treated as a way station for guests, a temporary stop en route to their destination: the dining area. But some patrons prefer to hang out and eat at the bar—the lively, informal atmosphere creates a more convivial experience, particularly for singles or a group of friends looking to meet up with other friends. Are you taking advantage of this opportunity by making your bar a guest-friendly hangout and profit zone? If not, here are some tips to consider:

1) Create a draft beer program. Draft beer offers high profit margins, and many customers prefer it over beer from a bottle. Draft beer is also great for informal gatherings of friends or co-workers. Whenever possible, offer local or regional draft beer selections—today’s customers increasingly prefer handcrafted brews to the major national brands.

2) Offer pizza-and-beer pairing suggestions. At the very least, train your bartenders and wait staff to recommend the right craft brews for the right pizza. An alternative approach would be to list pairing suggestions on your menu.

3) Offer wines from emerging regions. Today’s wine drinkers know that wines don’t have to come from Bordeaux or Napa Valley to be good. Look for less expensive but high-quality varietals from Brazil, New Zealand, Argentina and South Africa.

4) Use suggestive selling. If a guest asks for a vodka and tonic, train your staff to immediately offer a suggestion for a specific premium or super-premium vodka brand, such as Grey Goose or Ketel One. If he asks about your beers on tap, steer him toward one of your higher-quality brands and emphasize the local or regional angle.

5) Develop signature infusions. You can transform any spirit into a sensational signature drink by infusing it with fresh fruit, such as strawberries, watermelon, kiwis or sundried tomatoes, to name a few. Create your infusions in a decorative jar and place it in a prominent spot on the bar to draw attention while the fruit marinates. Within a few days, you’ll have a signature drink that’s colorful, flavorful and, best of all, unique to your restaurant. And customers will naturally notice the jar and want to try it out!

Rick Hynum is PMQ’s editor-in-chief.

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Product Spotlight - April 2019

PMQ brings you the brightest ideas around for April 2019

SmartMarket: 5 ways DoorDash drives sales to your business

Pizza Sports Make a Splash on ESPN3

As ESPN3 brings U.S. Pizza Team events to a national audience, pizza sports can raise your restaurant’s profile and help you boost your sales and profits.

Danger, Will Robinson? As Robotics Improve, How Will They Affect the Pizza Biz?

Food bots can already make pretty good pies. And as they get smarter and cheaper, they could reinvent the pizza business.

Chef's Corner: Anthony Spina-O4W Pizza

Inspired by his own grandmother, this New Jersey pizzaiolo has brought classic Grandma-style pies to the ATL.

How to Build a Private-Label Food Business

It all starts with a high-quality product and extensive market research, says Lenny Rago of Panino’s Pizza.

Pizza Sports are Here to Stay, and Competitors Are Set to Become Stars

Tips for gaining a competitive edge in this year's acrobatic events, broadcast on ESPN3!

How to Par-Bake Crusts in an Air Impingement Oven

Follow Tom Lehmann's five-step method to prevent the development of pita-like pockets in your crusts.

Tyson Smokehouse Pizza - Recipe of the Month

Bonici Mesquite Pepperoni and Bakin' Bacon top off this spicy pie from Tyson Foodservice.

Old Forge-Style Pizza is a Cut Above

As the self-proclaimed pizza capital of the world, Old Forge, Pennsylvania has a style—and a sense of community—that’s all its own.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags