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5 Tips for Crafting Better Menu Copy

Your menu is a make-or-break marketing tool, and success starts with solid writing.



Good menu copy should be short, concise and appealing to the senses.

You can’t overestimate the importance of your menu. It’s much more than simply a document for helping people choose what they want to order. Your menu is a make-or-break marketing tool that determines whether a customer spends money with you or not. Think about how well-written your current menu is for your pizza restaurant and how you’re presenting yourself to your client base and target audience through your menu. If you’re able to craft a captivating and mouth-watering menu, you’ll be able to boost your sales, and therefore your profits. Here’s how to do exactly that:

1. Keep it short and concise. When a customer is looking through your menu, they don’t want to read an essay; they simply want to browse through as quickly as possible to see everything that’s available and then choose what’s best for them. This is why it’s important to keep things short and sweet. If you have pizza descriptions that are too long, it’s going to take too long to read and bore the customer, which means they’ll have a hard time choosing what to order—and might not come back to your restaurant again.

2. Tickle the senses. Human beings have five senses, and when they eat a pizza, all these senses are used. When describing your pizzas, try to use words that stimulate the senses and draw your customer in. Highly descriptive adjectives like “crispy,” “fresh,” “cheesy” and “spicy” are all great words to use.

3. Proofread your menu closely. Imagine you’re reading through a menu and all you notice is spelling mistakes, typos and errors. This is not only distracting to your customer, but it shows your lack of attention to detail and suggests you haven’t put too much care into your work. It’s not the way to make a good impression.

4. Know your audience. When you’re writing out your menu, it’s important that you take the time to understand your audience because this will affect everything in your menu, including the language you use, the tone, and the type of branding you want to implement. “After all, you’ll market to 18-35-year-olds far differently than you would to 65+, so create your ideal customer in your mind, write out some key points on what they want, and then tailor your menu content to suit this target market,” explains Sarah Hardy, a writer for Elite Assignment Help.

5. Understand pricing tricks. There are plenty of tricks and tips out there that can help you maximize your sales. You want people to shop via taste, not price. Firstly, you might want to remove the dollar sign from all listed prices and just stick with a number. Also consider grouping together pizzas with the same price point, placing the price as a header at the top and then listing all of the individual pizzas underneath the header. This gives the customer a sense of multiple options without focusing on the cost.

Grace Carter is a content editor at BoomEssays and Essayroo services. She helps with blog management, curates a team of remote proofreaders and provides online consultations. Also, Grace is a tutor at UKWritings educational website.

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