Edit ModuleShow Tags

4 Tips for Selling More Veggie and Vegan Pizzas

First rule of marketing to vegetarians: Go bold or go home.




The Sauteed Veggie Pizza from Escalon. Follow link in the story below for the recipe.

Escalon

The vegetarian sub-culture can be a mysterious one to avid meat-eaters, but learning how to market pizza to vegetarian customers is a must. Here are four tips for increasing your veggie pizza sales:

1. Go bold or go home. If your best vegetarian pizza is a mix of onions and bell peppers, you’re probably disappointing a lot of customers. Vegetarians want variety, the bolder the better. Ironside Kitchen Pizza & Coffee Co., located in Miami, serves up a Greek-inspired pie made with pesto instead of tomato sauce, chopped artichoke hearts and Greek olives. Or take inspiration from the 80s-themed yet all-vegan Screamer’s Pizzeria in Brooklyn, New York, known for its Buffalo pizza made with vegan cheese, Buffalo cauliflower, dollops of almond ricotta cheese, chives and a scrumptious drizzle of Ranch dressing. At Blackbird Pizzeria in Philadelphia, herbivores graze contentedly on the Beetza, featuring roasted beets, green kale, tofu ricotta and violife mozzarella, and the Popeye, topped with wilted spinach, green olives, sliced garlic, crispy shiitake mushrooms and pumpkin seed pesto.

Vegetarian pizza recipes: This Gorgonzola Vegetarian Pie from Will Grant won the 2017 Caputo Cup

2. Offer alternative crusts. Café Viva Gourmet Pizzeria, located on New York’s Upper West Side, is a kosher pizza joint with a choice of unique crusts that include whole-wheat, corn, gluten-free and spelt infused with green tea. Expanding your menu to include alternative crusts helps create a true pizza experience that your vegetarian customers won’t soon forget.

3. Know your mushrooms. The texture of mushrooms can lend your pies a meat-like bite, especially shiitake, portabello and king oyster varieties, and they pair well with just about anything else that goes on a pizza. Cremini, straw and enoki mushrooms also lend umami flavor and texture to your veggie pizza recipes.

Vegetarian pizza recipes: Try out this amazing Sauteed Veggie Pizza from Escalon

4. Educate your staff. Your servers should know your veggie options inside and out. They should also be able to speak a vegetarian’s language in order to best accommodate their needs. At Pizzeria Paradiso, located in Washington, D.C., servers undergo a training and testing program prior to their first day on the job. They also are required to participate in continuing education training and may even be randomly tested on their knowledge of the menu.

 

Edit Module

Tell us what you think at or email.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Related Articles

Remembering the Notre Dame

Pictures and video of the U.S. Pizza Team in Paris 2008

Breaking Lent: Celebrate the Holiday with Traditional Italian Easter Pizza

Sofo Foods Hosts Signature Showcase in Toledo April 29

U.S. Pizza Team will host qualifying trials to be broadcast live on ESPN3.

Will FedEx Be the Next Big Player in Pizza Delivery?

Delivery leader partners with Pizza Hut and other companies to test the SameDay Bot in select markets.

Four-Pound Pizza Guarantees Baby Delivery

Skipolini's Prego Pizza famous for 38 years of helping induce labor

Who Let the Dogs Out? Mutts Run Amok in Flancer's Waggle 5K Run

The event raised more than $25,000 for four charities.

Why Customers Might Be Suspicious of Your Loyalty Program

A Harris Poll survey suggests a majority of consumers don't want you to collect their personal information.

Rosa's Pizzeria Introduces Local School Kids to Brand Through Box Design Contest

Students in Prescott Unified School District will submit designs for a new pizza box.

Cats on a Hot Shop Roof

The Twelve Cats continues the work of a bona fide cat lady.

Beer in a Wine Glass?

5 tips for serving and pairing beer from the Pizza World Forum in Parma, Italy.
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags