PMQ's Pizza Marketing Update for September 2016

With PMQ Marketing Director Anna Zemek

 

 

Live Event: Smart Marketing

Both PizzaTV.com and PMQ.com will be hosting a live event with Smart Marketing's Bruce Irving.

 

An easy overview of Pokemon Go

For last week's marketing video regarding Pokemon Go, go here.

http://www.benbria.com/pokemon-go-restaurant-marketing/

A more complex article on Pokemon Go complete with video of the game in action.

http://nrn.com/marketing/how-restaurants-can-capture-pok-mon-go-traffic                          

Join this discussion on Pokemon Go in our Pizza Marketing Group on LinkedIn

https://www.linkedin.com/groups/3976052/3976052-6163691689014808576

Pokemon Go Is Driving Insane Amounts of Sales at Small, Local Businesses. Here's How It Works

http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html

 

National Pizza Month-October

Because it needs more than a day to celebrate!  PMQ shares 18 ways to have a month long pizza party.

http://www.pmq.com/September-2014/National-Pizza-Month-8-ways-to-rock-your-sales-in-October/

http://www.pmq.com/September-2015/National-Pizza-Month-10-ways-to-win-in-October/

 

Sausage Pizza Day (October 11th)

Try this unique twist of pistachios with this sausage pizza recipe

http://www.pmq.com/Recipe-Bank/Pistachio-and-Sausage-Pizza

Or offer something really special like this award winning Grandma Pie from USPT Chef Gino Rago

http://www.pmq.com/January-2016/PMQs-Pizza-Kitchen-Grandma-Pie-w-Gino-Rago/

 

Boss’s Day (October 17th)

See how CiCi’s Pizza used Boss’s Day to introduce their new menu items to a larger lunch crowd.

http://www.fastcasual.com/news/cicis-pizza-announces-national-bosses-day-lunch-offer/

 

Previous Links

 

NCAA Thursday Night Football Begins ( September 1st)

Score big with these ideas from The Mail Shark.  https://www.themailshark.com/blog/marketing-advice/pizza-marketing-football-season-edition/

 

Labor Day (September 5th)

Labor Day ranks 8th in top ten holidays for dining out in America. Learn more about Labor Day and other September holidays.

http://www.buzztime.com/business/blog/41-september-marketing-opportunities-bring-customers-restaurant/

 

Primetime Emmy Awards (September  18th)

Use social media for your business to win big around the Emmy Awards.  These tips for marketing around the Oscars will help you with ideas for the small screens biggest night. https://www.thinkwithgoogle.com/articles/how-marketers-can-win-the-oscars.html

 

National Pepperoni  Pizza Day (September 20th)

Roni- Rita-  Try Chef Brian Hernandez’s twist on the traditional pepperoni pie

https://www.youtube.com/watch?v=4ATKTsaa

 

See how these pizza marketers thought outside of the pizza box for these gimmick promotions.

https://upserve.com/blog/restaurant-marketing-lessons-from-pizza-marketing-gimmicks/

 

Back to School means back to business.  Here’s some tips to transition back into school schedules.

Work with area businesses to promote themselves using  Pizza and your boxtop space.

http://www.martialartsmarketing.com/10-tips-for-back-to-school-marketing/

See how CiCi’s Pizza partnered with schools to make math fun.

http://www.cicis.com/news/back-to-school/es

 

International Beer Day (August 5th)

Celebrate Pizza’s BFF- Beer.  See how PMQ helps you build bigger check averages by pairing your pizzas with the perfect brews.

http://www.pmq.com/Build-bigger-check-averages-by-pairing-your-pizzas-with-the-perfect-brews/

 

National S’Mores  Day (August 10) National  Toasted Marshmallow Day (August 30)

Can you guess the secret ingredient in this delicious and creative S’Mores Calzone?

http://www.pmq.com/October-2015/Cooking-with-PMQ-Biscoff-Cookie-Butter/

National Peach Pie Day Day (August 24)

A peach pie dessert pizza, anyone?  Yes, Please:

http://www.pmq.com/October-2015/Cooking-with-PMQ-Biscoff-Cookie-Butter/

 

Little League

Swing Batter Batter…It’s Little League time again and that means quick meals on the run, team meals and more.  What are you doing to win the sports marketing game?

http://www.pmq.com/March-2012/Winning-at-the-sports-marketing-game/

This link has lots of helpful ideas from Catering, to sports sponsorships and more….

http://brandongaille.com/13-fantastic-pizza-marketing-ideas/
 

 

National Ice Cream Day (July 17)

Celebrate National Ice Cream with a complimentary scoop with purchase  or check out the video recipe for this easy Ice Cream Pizza you can add as a special for the day.

https://www.youtube.com/watch?v=jcYAbQR_I44

http://www.pmq.com/January-2015/Offer-frozen-desserts-to-increase-your-pizzerias-check-averages-and-draw-new-customers/

Is your Marketing APP-propos?

Apps for mobile devices are quickly becoming a must-have marketing tool for pizzeria.
http://www.pmq.com/September-2013/Learn-how-to-design-and-promote-your-own-app-for-maximum-success/

Done correctly, a mobile app can integrate seamlessly into your existing marketing strategy
http://www.pmq.com/April-2015/A-leading-expert-offers-practical-tips-for-designing-a-mobile-app-that-will-help-you-sell-more-pizza/

Gatti's pizza made the mobile app jump
http://www.pmq.com/October-2010/Gattis-Pizza-Releases-Mobile-Ordering-App-for-iPhone/

 

Here are a couple of links to help you maintain your online reputation.

http://www.convinceandconvert.com/social-media-strategy/why-reputation-management-should-be-your-top-marketing-priority/

https://www.vendasta.com/blog/deal-with-haters/

 

PMQ Highlight: Meatless Mondays

Join the meatless craze and kick the competitions butt!  Pizza operators don’t have to create a special menu for Meatless Monday.  Why we can just spotlight some of the great dishes we are already serving.  Check out these 6 expert tip to transform slow Mondays into meat-free moneymakers. http://www.pmq.com/December-2015/Follow-these-6-expert-tips-to-transform-your-slow-Mondays-into-meat-free-moneymakers/